// Ben Ginzberg

Hello, I’m Ben 👋!

As a designer of accessible and aesthetic products and experiences, I enjoy breaking down problems to find solutions that meet human-centric needs. In my spare time I like to explore using design through my passions, such as designing products for transit wayfinding, education, and
 conversational translation.

Currently pursuing a Masters of Information at the University of Toronto.
 Previously employed by KPMG Canada, Paystone, and York University.

Selected Works

The logo for KPMG.

At KPMG, I audited and improved a public sector client’s SharePoint platform, addressing navigation, structure, and usability issues that hindered efficiency. Using a framework based on UX best practices, I conducted a usability audit, identified key risks, and proposed structured solutions, including redesigned page templates to enhance consistency and user control.

Wanna know more? Let's chat.

I built a stat-tracking platform to give amateur basketball players a professional-level experience by logging their made and missed shots in pickup games. After identifying a gap in the market and researching user needs, I designed and developed a web-based tool that balances usability and speed for real-time scorekeeping. Field testing refined the interface, ensuring it matched the fast-paced nature of the game. The project continues to evolve, driven by user feedback and a passion for bridging design with basketball.

Wanna know more? Let's chat.
The logo for Paystone.

At Paystone, I identified inefficiencies in the fragmented payment terminal onboarding process, which required users to manually enter separate activation codes for each product. Through user research and competitive analysis, I proposed a location-based terminal management system, simplifying onboarding across multiple products. Collaborating with product and development teams, we implemented an interim solution that aligned with existing technical constraints while laying the groundwork for a unified, future-ready system.

Wanna know more? Let's chat.