Hello, I’m Ben! I’m a Toronto based designer who graduated from the York University & Sheridan College Joint Program in Design.

It wasn’t until I was exposed to user-centred design that I started questioning “why” and “how” do users act in certain ways. By questioning these parts of the users journey, I aim to design a solution by creating an experience that benefits the user. My goal is to expand my knowledge to go beyond experience design and move into service design by going from a user-centred approach to a human-centred approach.

Currently Reading:

Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby
Refactoring UI by Adam Wathan and Steve Schoger
Product Design for the Web by Randy J. Hunt
Articulating Design Decisions by Tom Greever

Ben Ginzberg

Hello, I’m Ben! I’m a Toronto based designer who graduated from the York University & Sheridan College Joint Program in Design.

Currently Reading:

call me beep me if you wanna reach me at: ginzbergben@gmail.com