Hello, I’m Ben! I’m a Toronto based designer who graduated from the York University & Sheridan College Joint Program in Design.

It wasn’t until I was exposed to user-centred design that I started questioning “why” and “how” do users act in certain ways. By questioning these parts of the users journey, I aim to design a solution by creating an experience that benefits the user. My goal is to expand my knowledge to go beyond experience design and move into service design by going from a user-centred approach to a human-centred approach.

Currently Reading:

  • Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby
  • Refactoring UI by Adam Wathan and Steve Schoger
  • Product Design for the Web by Randy J. Hunt
  • Articulating Design Decisions by Tom Greever

call me beep me if you wanna reach me at: ginzbergben@gmail.com