Creating communities to foster comedic growth



laff is an app that helps users find jokes based on specific key words determined by the user. The goal of the app is for users to broaden their comedic tastes, while also contributing to the jokes people can see. The app also features a social platform where users can follow others and rate their jokes.

Role
Strategy, User Research, Ideation, Visuals, Prototyping

Tools Used
Design Thinking, Figma, Adobe Indesign, Adobe Photoshop

Timeline
September 2019 - October 2019

Problem

How might people use their smartphone to help them expand their sense of humour?



Research

I wanted to get deeper insights as to what my target user was looking for in this app to make them funnier, so I inquired more about their expectations of what this app could be, as well as questions about the kind of comedy they enjoy. I wanted to understand what they find funny, how they go about finding things that they find funny, how their sense of humour is, and how they would plan to use this app.

To obtain these insights, I conducted a semi-structured, 15 minute user interview. This interview provided me with valuable knowledge about how my target user currently tries to become funnier, as well as their expectations from an application perspective. I highlighted the answers that stood out the most to me.



I feel like I could use it anytime I have my phone. Anytime I think of a joke popping up, or I’m planning something. Like if I’m going to Louisiana and I want to make a joke, I can think of it ahead of time.



I feel like there’s a lot of situations where um, there’s just a dominant thing going on ... you can make a joke based on that. It’s situational, it’s comedic. Or you’re in a discussion with friends that you think of a random pun and be more quick-witted.



I would love [the app feeding me a new joke daily]. My horoscope app gives me a quick update on what it thinks is going on in my life and I love it. Especially for the holidays.



I feel like that [the option for users to submit their jokes] could be a separate thing, but I don’t think the app should solely be based on that, I feel like it should have a database. I think the jokes should also have a flag option in case people feel it’s offensive, and add “what don’t they like about the joke”.



I want to make a joke on a certain topic, but there are different words related to the same thing, like high way, freeway, and road. What I think the app should have is like when you search corn, it’ll give you results for maize, like a-maize-ing. I would just like google synonyms for the word.


Design Solution

A social network app that helps users find community-created jokes based on specific keywords determined by the user.

How Might We

After understanding them better from my interview, I wanted to lay down a foundation of what I thought the app could do based on their needs. To build my requirements, I adapted aspects of Google’s Design Sprint to identify key points from my interview and explore ways to implement features based on those key takeaways.


This exercise spawned several how might we statements, and only a select few are being presented.



How might we:
Have users save jokes and then access them later?




How might we:
Cater the possibilities to the user’s sense of humour?




How might we:
Encourage users to interact with the joke of the day?




How might we:
Incorporate different styles of jokes in this app?




How might we:
Promote user-made jokes to new audiences of the genre?




How might we:
Plug other user-created jokes based on this topic?





Use Cases



Using the information obtained from my user interview and then explored through the How Might We questions, I drafted 5 use cases I wanted to potentially explore with my app. These use cases went over the primary basic functions I envisioned the app executing. which included:



Signing up for the app and going through on-boarding



Posting your own joke



Saving jokes to your profile



Following other users and getting updates on their jokes



Interacting with the joke of the day



To the Drawing Board



After identifying the key use cases I wanted to focus on in my prototype, I went and sketched low-fidelity. These wireframes were a basic mock-up of how I wanted to app to look and function, as well as to throw preliminary concepts onto the board and see how they would work. They were purely an exploration of a variety of layouts I considered adapting for my app.

Mid-fidelity Prototype



User Testing



Using the DECIDE framework, I planned my overall goals for my usability test to draft questions. My goal was to run a task-driven user test with paper prototypes.



I tested my app to understand the usability of my app’s interface, and looked to investigate the strength of the social platform within the app by conducting a quick post-test interview.

Results and Suggestions



Transition to High-fidelity



When moving from the mid-fidelity prototype to the high-fidelity prototype, I wanted to do my best to visualize the jovial theme the app meant to convey as opposed to the very cold and distance look the mid-fidelity's were presenting.

Final Prototype





call me beep me if you wanna reach me at: ginzbergben@gmail.com